Through her debut collection based on the intricate designs and vibrant colours of Al-Andalus, Ruba strives to create a universal language that transcends cultural boundaries. Her work invites people from all walks of life to explore and celebrate the beauty of Islamic art and culture, whilst also highlighting the commonalities that unite us all.

Ruba's mission is not just to create visually stunning art but also to facilitate dialogue, understanding, and appreciation among different cultures. Her background as a Muslim artist of Kashmiri and Punjabi descent serves as a powerful reminder that art has the potential to be a catalyst for unity, fostering connections and promoting harmony in an increasingly diverse world.